North America: A High-Value Market with a Unique Regulatory Landscape

The North American market is one of the world’s leading gambling markets, standing alongside the likes of the UK. Adding to this, global tech powerhouses such as Apple, Facebook, Google, Microsoft and Stripe all originate from the United States. Yet, despite this technological dominance, the US iGaming industry has historically lagged behind due to a restrictive and highly complex regulatory environment.

When looking at iGaming events, expos and tradeshows, the North American calendar tends to be extremely regional — a direct reflection of the multi-state regulatory system. Each state has its own rules, player behaviours and industry networks. The Tribal gaming community is one of the clearest examples of this. Dedicated Tribal gaming events take place across various states throughout the year, and they remain highly respected and well-attended within the industry.

Key iGaming Expos & Events in North America

In the global iGaming events calendar, G2E Vegas — held every October — has long been considered the flagship conference for the North American gambling industry. Whether it remains so in the near future is something to watch, especially with the significant shift toward online gambling in the US.

Las Vegas, Nevada has always been synonymous with land-based casino operations — and so is G2E. However, while online and land-based gambling share similarities, they are fundamentally different sectors with different networking needs. For example, online gambling does not require physical terminals or slot machines, whereas land-based events heavily feature machine design, hardware showcases and equipment launches.

To summarise, we strongly recommend that in addition to the major expos — G2E Vegas, Canadian Gaming Summit and SBC Americas Florida — you also keep an eye on the numerous regional iGaming shows, meetups and conferences happening across North America.