Latin America: A High-Growth Region Driving Global iGaming Expansion

This region has been in a constant state of hype for the last couple of years. This was particularly fueled by Brazil, one of the world’s top sports betting markets, as well as other countries that have increasingly become targets for major international online casino and sports betting operators. Rapid growth has further amplified global interest in the South American iGaming landscape.

Larger operators are now setting up local offices, regulatory frameworks are evolving (whether they truly benefit players or the market is a different debate), and brands are investing heavily in both B2C and B2B marketing efforts. With this surge in attention, the number of LatAm-focused iGaming events has grown significantly.

Key iGaming Expos & Events in Latin America

The top iGaming tradeshows in LatAm are BiS SiGMA São Paulo and SBC Summit Rio. These two events — especially BiS, which has been around longer — have become the cornerstone iGaming expos of South America.

Another major contender is SiGMA Mexico, set to take place for the first time in September 202